SaaS Startup Acquisition.
Driving user acquisition for an early-stage SaaS through educational and problem-driven short-form content.
Category
SaaS / B2B
Client
Early-Stage SaaS Company
year
2024
Challenge
Videos were either too generic or overly technical, resulting in low engagement and poor conversion into sign-ups. Social was underperforming as an acquisition channel.
What We Did
Each video highlighted a specific pain point, demonstrated the solution, and ended with a clear CTA. We tested different hooks, formats, and messaging styles, refining content based on engagement and conversion data across platforms.
Results
Social content became a reliable source of sign-ups, with consistent performance across multiple formats.
Increase in organic reach
64
%
Increase in sign-ups from social
