Flowly.
Flowly.
Flowly.
SaaS Startup Acquisition.
Driving user acquisition for an early-stage SaaS through educational and problem-driven short-form content.
Category
SaaS / B2B
Client
Early-Stage SaaS Company
year
2024
Category
SaaS / B2B
Client
Early-Stage SaaS Company
year
2024
Challenge
Challenge
Challenge
The SaaS product solved a real problem, but their social content failed to communicate its value clearly.
The SaaS product solved a real problem, but their social content failed to communicate its value clearly.
The SaaS product solved a real problem, but their social content failed to communicate its value clearly.
Videos were either too generic or overly technical, resulting in low engagement and poor conversion into sign-ups. Social was underperforming as an acquisition channel.
Videos were either too generic or overly technical, resulting in low engagement and poor conversion into sign-ups. Social was underperforming as an acquisition channel.
What We Did
What We Did
What We Did
We developed a short-form content framework focused on problem-first storytelling.
We developed a short-form content framework focused on problem-first storytelling.
We developed a short-form content framework focused on problem-first storytelling.
Each video highlighted a specific pain point, demonstrated the solution, and ended with a clear CTA. We tested different hooks, formats, and messaging styles, refining content based on engagement and conversion data across platforms.
Each video highlighted a specific pain point, demonstrated the solution, and ended with a clear CTA. We tested different hooks, formats, and messaging styles, refining content based on engagement and conversion data across platforms.
Results
Results
Results
The new approach helped the brand reach a wider audience while improving clarity and relevance.
The new approach helped the brand reach a wider audience while improving clarity and relevance.
The new approach helped the brand reach a wider audience while improving clarity and relevance.
Social content became a reliable source of sign-ups, with consistent performance across multiple formats.
Social content became a reliable source of sign-ups, with consistent performance across multiple formats.
176
%
Increase in organic reach
64
%
Increase in sign-ups from social
176
%
Increase in organic reach
64
%
Increase in sign-ups from social
Image Gallery
Image Gallery
Case studies
Case studies
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