E-commerce Brand Growth.
Helping a direct-to-consumer skincare brand scale sales through performance-driven short-form content.
Category
E-commerce
Client
Skincare Brand
year
2025
Challenge
Most videos failed to hold attention beyond the first few seconds, leading to low retention, weak reach, and minimal impact on revenue. There was no clear testing process or repeatable content system in place.
What We Did
Content was designed natively for TikTok and Reels, with multiple variations tested each week. We focused on product benefits, social proof, and clear CTAs, while continuously optimizing based on retention and engagement data.
Results
Higher retention led to increased reach, stronger engagement, and a clear lift in social-driven revenue. Short-form content became a consistent growth channel for the brand.
Increase in average video views
58
%
Growth in social-driven sales
