Lunera.
Lunera.
Lunera.
E-commerce Brand Growth.
Helping a direct-to-consumer skincare brand scale sales through performance-driven short-form content.
Category
E-commerce
Client
Skincare Brand
year
2025
Category
E-commerce
Client
Skincare Brand
year
2025
Challenge
Challenge
Challenge
The brand was posting regularly but struggling to generate meaningful engagement or sales from social.
The brand was posting regularly but struggling to generate meaningful engagement or sales from social.
The brand was posting regularly but struggling to generate meaningful engagement or sales from social.
Most videos failed to hold attention beyond the first few seconds, leading to low retention, weak reach, and minimal impact on revenue. There was no clear testing process or repeatable content system in place.
Most videos failed to hold attention beyond the first few seconds, leading to low retention, weak reach, and minimal impact on revenue. There was no clear testing process or repeatable content system in place.
What We Did
What We Did
What We Did
We rebuilt their short-form content strategy from the ground up, starting with stronger hooks, clearer messaging, and faster pacing.
We rebuilt their short-form content strategy from the ground up, starting with stronger hooks, clearer messaging, and faster pacing.
We rebuilt their short-form content strategy from the ground up, starting with stronger hooks, clearer messaging, and faster pacing.
Content was designed natively for TikTok and Reels, with multiple variations tested each week. We focused on product benefits, social proof, and clear CTAs, while continuously optimizing based on retention and engagement data.
Content was designed natively for TikTok and Reels, with multiple variations tested each week. We focused on product benefits, social proof, and clear CTAs, while continuously optimizing based on retention and engagement data.
Results
Results
Results
Within weeks, content performance improved significantly.
Within weeks, content performance improved significantly.
Within weeks, content performance improved significantly.
Higher retention led to increased reach, stronger engagement, and a clear lift in social-driven revenue. Short-form content became a consistent growth channel for the brand.
Higher retention led to increased reach, stronger engagement, and a clear lift in social-driven revenue. Short-form content became a consistent growth channel for the brand.
3.4
x
Increase in average video views
58
%
Growth in social-driven sales
3.4
x
Increase in average video views
58
%
Growth in social-driven sales
Image Gallery
Image Gallery
Case studies
Case studies
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