Haven.

Haven.

Haven.

Online Education Platform.

Turning short-form content into a consistent lead-generation channel for an online education business.

Category

Info Products

Client

Digital Course Business

year

2022

Challenge

Paid ads were becoming increasingly expensive, and organic content lacked consistency and direction.

Paid ads were becoming increasingly expensive, and organic content lacked consistency and direction.

Paid ads were becoming increasingly expensive, and organic content lacked consistency and direction.

The brand needed a more efficient way to generate qualified leads through social platforms.

What We Did

We produced ad-ready short-form creatives designed specifically for testing and performance.

We produced ad-ready short-form creatives designed specifically for testing and performance.

We produced ad-ready short-form creatives designed specifically for testing and performance.

Multiple hooks, angles, and CTAs were tested across platforms. Top-performing formats were refined and scaled, while underperforming content was quickly replaced.

Results

The new short-form approach reduced acquisition costs and improved conversion rates.

The new short-form approach reduced acquisition costs and improved conversion rates.

The new short-form approach reduced acquisition costs and improved conversion rates.

Social became a reliable and cost-effective channel for lead generation.

-51

%

Cost per lead

2.8

x

Increase in conversion rate

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