Online Education Platform.
Turning short-form content into a consistent lead-generation channel for an online education business.
Category
Info Products
Client
Digital Course Business
year
2022

Challenge
The brand needed a more efficient way to generate qualified leads through social platforms.
What We Did
Multiple hooks, angles, and CTAs were tested across platforms. Top-performing formats were refined and scaled, while underperforming content was quickly replaced.
Results
Social became a reliable and cost-effective channel for lead generation.
Cost per lead
2.8
x
Increase in conversion rate



